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Illuminate Yourself - Contest

by Ann-Louise Jewellers | Nov 24, 2017


Stand in the spotlight and let it shine on how wonderful you already are.

Our ILLUMINATE YOURSELF Facebook contest is now on. This campaign and article are dedicated to empowering oneself by focusing on our strengths and qualities. See contest entry details at the end of the article.

Look good, feel good, be healthy, be good partners, good parents, good friends, do well and do good. We strive to be the best version of ourselves and always push to improve. That's all great, and really the world will become a better place if we all prioritize positive growth and change within ourselves. So as we enlighten is there a dark side to watch out for? The negative of always pushing for positive can occur when we forget what we already are and purely focus on what we should be. "I SHOULD" seems to be the favourite word of our untamed inner mental chatter which can unfortunately override the most important "I AM".

I should be going to the gym more often

I want cake but I should have an apple

I should donate more often

I should meditate more regularly

I should write to a friend that I haven't been in touch with in a while

I should drink less wine

I should.. I should.. I should..

When we let the nagging cheerleader in our head endlessly push us to score more goals, it can at times really create conflict between this voice and the other more intuitive and subtle voice of our heart, that most of us have tuned out of our human conscience almost completely.  This is the voice of inner wisdom that lets us know when we are being harmful to ourselves and when we better stop. If we cannot listen to it or let alone hear it, and just trample on past over its loving warning signs, this is usually behaviour that leads us straight into 'Anxietyville'. Anxiety and stress for some, and moodiness or depression for others, are adversities that most of us will face at one time or another during our journey.

During our "Illuminate Yourself" campaign, we invite all of you to focus on how great you already ARE and not just on what other way you think you SHOULD be. Step away from useless dissatisfaction and reconnect with the loving self within you and let it guide you on your unique and happy path. Often when are able to do this, we naturally grow into better versions of ourselves and much that we were pushing for comes to us with ease.

If you are ready to stand tall in your own spotlight, embracing everything good and bad that makes you who you are, you may just be surprised by what other new sides light up inside of you gently casting away the shadows of stress, doubt and emotional discomfort.

As your jewellery retailer, self-empowerment is unfortunately not something that we can just sell to you in a pretty box. However, if you are ready to embrace your true beauty and acknowledge all your wonderful qualities, we can find a diamond that can merely reflect it. You are the spark, we can only make you sparkle. Our Lumina diamonds are the perfect choice to shine bright and light yourself up and the world around you.


Our Lumina collection only uses the finest ideal cut diamonds, graded (by GIA) excellent in cut polish and symmetry. These diamonds are simply the best in terms of sparkle and overall wow-factor. All Lumina styles are carefully designed in our head office, based in western Canada, by our two in-house jewellery designers. Whether you fall in love with a Lumina diamond engagement ring, necklace or earrings, know that you will not be able to find it anywhere else than at Ann-Louise Jewellers. Learn more about Lumina diamonds on our website.


August 15-September 11: Enter our "Illuminate Yourself" Facebook contest by first visiting one of our retail locations in western Canada and taking a picture with the provided adjective signs. Give yourself some well deserved love and choose the adjective that resonates and highlights you best. Strike a pose holding it, snap a shot, post your picture  as a comment on the contest's post on our Facebook page and share with three friends. One lucky winner, who has completed these steps, will randomly be drawn at the end.

Learn about our large variety of jewellery perfect for special occasions.  Ann Louise Jewellers has stunning :

Visit our Ann Louise Jewellers store locations for more information.