Endless Jewelry is a global Danish Jewelry company established in 2013 specializing in affordable and colorful jewelry, giving you endless possibilities to personalize with beautiful, hand-crafted charms. Endless Jewelry is headquartered in Copenhagen, Denmark and Ft. Lauderdale, Florida, boasting over 3000 shops in 31 countries worldwide.
Deep in the brand's DNA is the belief that every woman has the potential to be her true self, regardless of age, size or color. To spread this strong statement, Endless Jewelry has engaged Jennifer Lopez in collaboration as the Brand Ambassador and Co-Designer of her own exclusive collection. An ideal Endless icon, Ms. Lopez represents a woman who made her dreams come true by believing in herself. It's all part of the company's desire to inspire and empower women all around the world to wear their true colors.